The London property market has always been one of the most closely watched in the world. Whether you’re a homeowner thinking of cashing in, or a landlord looking to reposition your investment, the big question in 2025 is: Is now the right time to sell?
Here’s what you need to know before making your move.
1. The Market Is Still Active – But Highly Price Sensitive
While the London property market has slowed in some segments, particularly at the top end, demand remains strong for realistically priced homes especially in areas with good transport links, schools, or regeneration projects.
If your property is presented well and priced strategically, there’s still a good pool of motivated buyers.
2. Rising Interest Rates Have Changed Buyer Behaviour
The impact of higher mortgage rates means buyers are negotiating harder and being more selective. That said, cash buyers and overseas investors are still active, particularly in prime central London and new build schemes.
If your property appeals to one of these groups, now could be an ideal window to sell before conditions tighten further.
3. Timing Could Give You an Advantage
Many sellers are waiting on the sidelines, hoping for a market rebound. That creates less competition for you, fewer properties on the market means more attention on yours.
If you’re well prepared and take a proactive approach to marketing, you can stand out and secure a strong sale.
4. London Remains a Global Safe Haven
Despite short term challenges, London is still one of the most attractive cities in the world for property investment. Its legal system, education, and cultural cachet make it a consistent draw for both domestic and international buyers.
If you’re selling a property with long term appeal, like a flat near a top school or a period home in Zone 2, there’s every reason to act now.
5. You May Unlock Capital to Reinvest
Many of our clients are choosing to sell in London in order to reinvest in higher yielding markets, such as Dubai or northern UK cities.
If your property has already appreciated significantly, it could be smart to release that equity and diversify your portfolio.
6. Working with the Right Estate Agent Matters More Than Ever
In a more competitive and cautious market, having a proactive agent makes all the difference. At Blackmore Global, we take a hands on approach to presentation, pricing, and promotion, ensuring that your property reaches the right audience, locally and globally. Our network covers more than 550 companies in 70 countries. Our in house creative team Blackmore Global Studios create marketing leading digital content and video. Our marketing doesn’t just cover Rightmove, Zoopla and On The Market, but 75 property portals in 43 countries. So whether you want buyers from Beijing, or Delhi , New York or Singapore we’ve got you covered.
From our newly opened Dubai Office, we also work with buyers in Dubai and the wider Middle East, where demand for London property remains strong.
Considering Selling? Let’s Talk.
If you’re wondering whether now is the right time to sell your London home or investment property, we’re here to help, with no pressure and complete transparency.
Contact us today to book a free valuation or speak to one of our experienced property consultants.
